DEALER PROGRAM

Powering Markets Forward, Together

A dealer program built to help partners reach more customers, serve their markets, and grow with dependable conventional and renewable energy solutions.

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Serve More Customers

Reach buyers across construction, industry, telecom, healthcare, and more.

Build Repeat Business

Every unit creates future demand for parts, service, and replacement.

Grow With Support

Backed by technical, parts, and market support that helps you scale.

The Opportunity

Turn Power Demand Into Repeat Business 

The first sale opens the relationship. The installed base keeps it earning, again and again.

Power Needs Are Constant

Businesses, projects, homes, and public services depend on reliable power every day.

Interruptions Create Urgency

When power is uncertain, customers need the right solution and reliable aftersales - fast.

Applications Are Wide

Construction, telecom, healthcare, industry, commercial, residential, infrastructure.

Support Creates Repeat Business

Every installed generator drives future parts, service, warranty, and replacement revenue.

Customers Need Power That Keeps Life and Business Moving 

Sell Equipment

Initial generator and system sales

Build Installed Base

Grow your footprint in the field

Supply Parts

Genuine parts for every unit sold

Deliver Service

Maintenance and warranty support

Win Repeat Customers

Retention and referral revenue

Expand Into Projects & Energy

Solar, hybrid, and storage solutions

HOW DEALERS EARN?

The Dealer Profit Engine

The Market · Sample

A Large Power Opportunity in Morocco

$43M Base Opportunity

2,552

2025 Units, Record high

$42.8M

2025 Market Value

+10.3%

Value CAGR · 11 yrs

Market Overview

Annual Market — Units & Value (2015–2025)

Record 2,552 units in 2025 (+37% YoY) · Value doubled from $16M to $42.8M over 11 years · COVID dip visible in 2020

Total Units Sold

Market Value (USD M)

Brand Breakdown

Power Band Split — Units vs Value (2025)

7.6–75 kVA = 60% of units but only 22% of dollars · Value spreads more evenly across bands

By Units

By Value (USD)

Experience

Product Breadth

Multiple Sourcing Plants

Support

Availability

Renewable Energy

Nearly five decades of experience manufacturing,

supplying , and commissioning engineering solutions worldwide

From 9 kVA diesel gensets to +10 MW turbines, including hybrid and battery storage.

Assembling across UAE, Lebanon, Nigeria, Saudi Arabia, South Africa and China

The only Self Service OEM for support and service capabilities across the world. Genuine on-shelf spare parts.

The most capable inventory holder with annual turnover of 20,000 machines.

Micro grids, solar, hybrid, storage, and lifecycle support.

Why Jubaili Energy?

Power expertise shaped by real operating conditions.

45+ Years of Powering Progress

Trusted Across the Globe

Technology Partners

Product Architecture

Diesel Generator Sets

Capturing the Aftermarket Opportunity

Each $3M in gensets seeds ~$1M in parts. Earn a loyalty rebate on genuine parts, keep more genuine, earn more.

Genuine Spare parts

Marapco© is Jubaili’s line of original spare parts, designed to match the exact specifications used in our generators.

Produced in partnership with leading OEMs in the energy sector, these parts ensure high quality, performance, and reliability for optimal generator efficiency

Self-Service OEM

Jubaili manages every warranty claim directly, no third-party delays, no added cost.

Swift Decisions

Fast, decisive claim handling that keeps your customers operational.

Customer Needs First

Every decision is made with the customer's uptime and satisfaction as the priority.

Warranty Terms

Always With Jubaili, and No One Else 

Inside the Canopy. Outside the Canopy. Returns

Dealer success comes from the full business model, not from the generator alone. Every touchpoint creates value.

Grow With Us: Three Tiers of Partnership 

Dealer, Service & Project Partners, tiers set by market share, up to sole dealer status at 10%.

01

MARKET ACCESS PARTNER

Authorized Partner

Sell equipment. Build pipeline. Complete onboarding.

02

CAPABILITY PARTNER

Certified Partner

Stock, service, report and grow recurring business.

03

MARKET GROWTH PARTNER

Strategic Partner

Build the market with Jubaili across sales, service, projects and after sales.

How Tier Qualification Works

Your score and market share set your tier, signed off regionally and reviewed every year.

35 pts

Performance & Growth

• Sales achievement

• Pipeline value & quality

• Market coverage

• After sales revenue

25 pts

Capability & Service

• Trained sales team

• Trained technical team

• Parts & stock readiness

• Installation & commissioning

20 pts

Commitment & Governance

• Joint business plan

• CRM & reporting discipline

• Forecast accuracy

• Payment discipline

20 pts

Customer & Brand

• Customer satisfaction

• Warranty handling

• Response time

• Brand compliance

Capability score + market share → your tier

The four areas combine into a single 0–100 capability score. Together with your share of your own market, it places you at Authorized, Certified or Strategic, scored the same way for everyone, from real records.

PARTNERSHIP · TARGETS

Your Target Is Your Market, Not a Number

Your annual target is a share of the real opportunity where you operate, so it scales to your market, never an arbitrary figure.

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PARTNERSHIP · STARTING OUT

Starting Out, For New Partners

1

Appointed on readiness

Your team, service capability, stock plan and financial strength, what you can deliver from day one.

2

Your commitment sets the starting tier

Your committed annual turnover, measured against your market, projects your share and your provisional tier.

3

You start at a provisional tier

Authorized, Certified or Strategic, provisional, with the full benefits of that tier from the outset.

4

Confirmed at 12 months

A full re-score after a year of trading confirms, or moves, your tier on real performance.

DEALER PARTNER PROGRAM

Partner Tiers at a Glance

One programme, three tiers. Every benefit scales with the commitment you make and the share you reach.

Discount ceilings are earned via a signed annual volume commitment. Market data is set per territory; Morocco is shown as the sample market, and each market is calibrated to its own size.

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MOROCCO · SAMPLE MARKET

Your Target, Set by Your Market

Your annual target is a share of your own market, so it scales to the real opportunity where you operate.

MOROCCO MARKET (2025)

$42.8M

JUBAILI LEADER SHARE (15–20%)

$6.4M – $8.6M

ANNUAL TARGET

market × tier share %

AUTHORIZED

Market Access

1%–<2% of market

$428K – $856K

Floor ~$428K (min. 1% or $50K). Provisional entry ramps to the floor in year one.

CERTIFIED

Capability

2%–<10% of market

$856K – $4.28M

Where protection begins: registered-deal protection and priority stock.

STRATEGIC

Market Growth

≥10% of market

> $4.28M

Sole dealer on the territory; no other dealer appointed (conditional).

Same bands, any market: only the amounts change. Each market is calibrated to its own size.

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DEALER PARTNER · CATEGORY DETAIL

01

MARKET ACCESS PARTNER

Authorized Partner

Market share 1%–<2%

Score 40+

Territory Shared

WHAT YOU COMMIT

• Reach ≥1% market share in year one

• Starter stock or first confirmed order

• 1 trained sales contact; service via Jubaili

• Report deals via agreed channel (email / WhatsApp / form)

• Brand & commercial compliance

WHAT YOU EARN

• Up to 13% dealer discount (earned by volume commitment)

• +1.5% cash / prepayment discount

• Genuine-parts loyalty rebate (target-based)

• Deal-registration protection (90 days)

YOUR COMMERCIAL TERMS

• Discount ceiling: up to 13%

• Volume rebate: none

• Cash discount: +1.5%

• Credit: subject to insurer & finance; up to 90 days

SUPPORT & SERVICE

• Technical & quotation: Standard

• Marketing: basic toolkit

• Parts: standard allocation

• Can sell the AMC contract

Effective discount earn discount + rebate + cash, at target

up to 14.5%

How you move up: Reach a score of 65+ and ≥2% market share to move up to Certified Partner.

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DEALER PARTNER · CATEGORY DETAIL

02

CAPABILITY PARTNER

Certified Partner

Market share 2%–<10%

Score 65+

Territory Shared + protection

WHAT YOU COMMIT

• Signed annual volume commitment (2–10% of market)

• Maintain equipment stock + parts float

• 2 trained sales + 1 technical contact

• Installation, commissioning & service readiness

• Quarterly business review; warranty handling

WHAT YOU EARN

• Up to 17% discount + 1% volume rebate

• +1.5% cash discount

• Genuine-parts loyalty rebate

• Registered-deal protection + priority stock

• Co-marketing fund

YOUR COMMERCIAL TERMS

• Discount ceiling: up to 17%

• Volume rebate: 1% (on target)

• Cash discount: +1.5%

• Credit: subject to insurer & finance; up to 90 days

SUPPORT & SERVICE

• Technical & quotation: Priority

• Marketing: co-marketing fund

• Parts: priority allocation

• AMC + priority service

Effective discount earn discount + rebate + cash, at target

up to 19.5%

How you move up: Reach a score of 85+ and ≥10% market share to become the sole Strategic Partner.

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DEALER PARTNER · CATEGORY DETAIL

03

MARKET GROWTH PARTNER

Strategic Partner

Market share ≥10% · SOLE

Score 85+

Territory Sole (conditional)

WHAT YOU COMMIT

• Joint annual business plan with Jubaili

• ≥10% market share in the territory

• Dedicated sales & service resources; service network

• Meaningful equipment & parts stock

• Senior management alignment

WHAT YOU EARN

• Up to 21%, plus 2–3% rebate and 1–2% growth bonus

• +1.5% cash discount

• Highest genuine-parts loyalty rebate

• Sole dealer on the territory; no other dealer appointed

• Co-invested marketing + exhibitions; demo stock

YOUR COMMERCIAL TERMS

• Discount ceiling: up to 21%

• Rebate: 2–3% + growth 1–2%

• Cash discount: +1.5%

• Credit: subject to insurer & finance; up to 90 days

SUPPORT & SERVICE

• Technical & quotation: Dedicated

• Marketing: co-invested + exhibitions

• Senior management sponsorship

• AMC + dedicated service

Effective discount earn discount + rebate + cash, at target

up to ~24–26%

How you move up: The top tier. Sole dealer status is conditional, held above 8% share.

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HOW THE MONEY WORKS

Your Earnings, Built Up

Margin is built from a base discount plus rebates you earn by hitting targets, not from deep discounting.

Genuine-parts loyalty rebate

Parts margin is protected: a modest base margin, with your upside from a loyalty rebate rather than deep discounting. The more of your fleet you keep on genuine Jubaili / Marapco parts, the more you earn: 0% below target, ~2% at target, ~4–5% at high loyalty. Reinforced by warranty (void on non-genuine), tier qualification, and priority parts availability.

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CREDIT, REGISTRATION & TERRITORY

Credit, Registration & Your Ground

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How the Partnership Grows 

Reviewed together each year. Tiers move up as you deliver, with a fair 12-month window to recover if you slip, and an orderly, warranty-honoured exit if we ever part ways.

Why add a new power line?

The opportunity is the installed base and aftersales, not just the unit.

Will my territory be protected?

Yes. You own every deal in your territory. Register opportunities with

Will you sell direct to my customers?

No. We back you, we don’t compete with you. On deals too big to carry alone, you call us in for support and stay the lead.

How competitive is pricing?

Tiered discounts up to 13 / 17 / 21%, plus volume and parts rebates and a 1.5% cash discount. Ceilings earned by volume commitment.

How fast can you supply?

Multiple sourcing options and inventory planning support faster response.

What warranty support do I get?

Clear terms, parts backing, and technical escalation.

What stock commitment is needed?

A starter stock plan matched to your market share

How do I beat low-cost brands?

Compete on value outside canopy: reliability, genuine parts, & aftersales value.

Straight Answers: Common Dealer Questions 

1

Intro Discussion

Initial conversation to align on market opportunity and mutual fit

2

Market Review

Joint assessment of territory, customer segments, and competitive landscape

3

Capability Assessment

Evaluation of technical, commercial, and operational readiness

4

Commercial Alignment

Agreement on pricing, territory, targets, and support structure

5

Appointment & Onboarding

Formal appointment, training, and system activation

6

First Stock Order

Initial inventory placement to enable immediate market response

7

Joint Activation

Coordinated market launch with marketing, lead support, and field engagement

What’s Next?

Let’s Build it Together.

The path from conversation to active partnership is clear and structured. Each step is designed to ensure alignment before commitment, and momentum after.

Three focused phases designed to move every dealer from

signed agreement to active selling, stocking, and customer engagement.

Days 0–30: Setup

Product & sales training

Warranty & parts process training

Starter stock plan agreed

Days 31–60: Market Activation

First target account list

First campaign or launch

Joint customer visits

Days 61–90: Pipeline & Review

First pipeline review

Service readiness check

Performance review

First 90 days

From Appointment to Activation

CERTIFIED DEALER